Project Overview
- Client: Better Life Accountancy
- Industry: Accounting & Financial Services
- Project Type: Branding, Website Design, Content Creation, Photography, Video Production
- Objectives: Establish a brand identity, launch an engaging website, and create multimedia content for marketing.
- Duration: 7 weeks
- Website: https://betterlifeaccountancy.com/
The Challenge
As a brand-new business, Better Life Accountancy needed everything from a logo and brand identity to a fully functional website and engaging content. The challenge was to develop a cohesive brand that would resonate with their target audience, while also ensuring their online presence was strong and impactful from day one.
Our Approach
We focused on:
- Brand Identity: Designing a logo and visual identity that reflected BetterLife’s modern, technology-based ethos.
- Photography & Videography: To enhance brand storytelling, creating high-quality visual content, including a LinkedIn advert and professional photos.
- Web Development: Building a mobile-responsive, SEO-optimised website that serves as the brand’s digital hub.
The Branding
We delivered a cohesive brand package that included a modern logo, a fully functional and engaging website, and professional multimedia content. The final product effectively positioned Better Life Accountancy as a trusted, forward-thinking firm dedicated to helping businesses achieve a #BetterLife.
The Branding
We delivered a cohesive brand package that included a modern logo, a fully functional and engaging website, and professional multimedia content. The final product effectively positioned Better Life Accountancy as a trusted, forward-thinking firm dedicated to helping businesses achieve a #BetterLife.
The Content
We visited the Chris’ York office to capture some nice photos and videos.The images and video not only enhanced the website’s visual appeal but also played a crucial role in the marketing campaign, helping to establish a strong, relatable brand presence that resonated with their target audience. Watch the video that helped launch Better Life Accountancy and see how we brought their brand to life.
"Fantastic job building my brand"
“Jack and the team at Waywest Design have done a fantastic job building my brand, logo and website from scratch, into an identity which is fully aligned with my business and how I want to be perceived. The website is fun & energetic, whilst still being professional, which is key for someone in my sector (Accountancy Practice). I would thoroughly recommend Waywest Design”
Chris Land - Founder and Managing Director of Better Life Accountancy
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