A logo gets you noticed. A brand gets you chosen.
We are a small, founder-led Leeds studio. We design the whole brand, not just a mark, so you look the part and win the work everywhere people meet you.
One brand, everywhere.
The same identity, working across every place your customers meet you. Step through to see how one brand holds together.
Most people ask for a logo. The brand is what works.
A logo
One nice mark, a couple of colours and a PDF, then off you go. It looks good for a week, then every sign, post and document starts to drift.
A brand system
A look, a voice and a set of pieces that keep you recognisable on every sign, screen, post and package. That is what people remember and trust.
From tired to unmistakable.
Drag the slider to see a recent rebrand, the old identity on one side and the new one on the other.
Branding deliverables.
Everything you need to launch and run your brand with confidence. Tools your team will actually use.
Strategy and positioning
Workshops, value proposition and audience insight. Direction agreed before design starts.
- Discovery
- Messaging map
- TOV starter
Naming support
Shortlists that pass checks and feel right for the market.
- Brainstorm
- Screening
- Checks
Logo suite
Primary, stacked and icon mark. Built to work small and large.
- SVG
- PNG
Colour system
A brand palette with accessible pairings and usage notes.
- HEX
- RGB
- CMYK
Typography system
Headings, body and fallbacks, with licence guidance included.
- Scale
- Line length
- Web safe
Icon style and pattern
A starter icon set and pattern tiles that feel on brand.
- SVG set
- Pattern tiles
- Usage
Brand guidelines
Rules and examples in one PDF your team can follow.
- Usage
- Do and don't
- Templates
Social kit
Avatars, headers and post templates for quick wins.
- Square
- Story
- Header
Stationery and templates
Cards, letterheads and email signatures ready to roll.
- Doc
Slides and docs
Decks and proposal templates that stay on brand.
- Keynote
- PowerPoint
Web UI kit
Buttons, forms and blocks that match the brand.
- Components
- States
- Specs
Motion and logo stings
Short animations for intros, reels and launch clips.
- MP4
- WebM
- Loop
Pick the level that fits.
Three ways in, from a logo on its own to a full brand and rollout. Every project is quoted after a short call, so you only pay for what you need.
Logo essentials
A confident start for a new or small business.
- Primary logo and variations
- Colour palette and fonts
- Logo files (SVG, PNG, PDF)
- One-page usage sheet
Full brand identity
The complete system most businesses need.
- Everything in Logo essentials
- Full logo suite, stacked and mark
- Typography and icon style
- Brand guidelines PDF
- Social kit and stationery
Brand and rollout
For rebrands and launches that need the lot.
- Everything in Full brand identity
- Naming, messaging and tone of voice
- Motion and animated logo
- Website and launch assets
- Care plan to keep it consistent
What a confident brand does.
Branding makes everything else easier. People recognise you, trust you, and choose you faster.
Instant recognition
People know it is you at a glance, across web, print and social.
Looks the part, builds trust
Consistent branding makes you look established, trusted and reliable.
Pulls in the right clients
Your look and voice speak to the people you want, not just anyone.
Protects your day rate
A confident brand competes on real value, not on being the cheapest.
Keeps everything consistent
The same logo, colours and tone hold up wherever you show up.
Gives the team a full kit
Guidelines and templates so anyone can apply it correctly.
Content gets done quicker
Preset layouts and a set tone make posts, decks and ads faster.
Better recall, more enquiries
People remember you, click through more often and get in touch.
Brands and logos we designed.
A look at recent brand identity and logo work for businesses across Leeds and beyond.
Logos that move.
A still logo is the start. We also build short animated versions for intros, reels, apps and social, so your brand feels alive wherever it shows up.
The Waywest brand build. Eight stages.
From first chat to launched brand, so you always know where things are and what happens next.
Research and audit
Short workshops to learn your goals, audience and offer, plus a review of competitors and current assets.
Strategy and positioning
We set your promise, reasons to believe and key messages, in a positioning statement that guides the design.
Name and voice
If needed we help with naming and early checks. We set tone of voice rules, key lines and do or do not examples.
Creative direction
Mood boards map the look and feel. We test colour, type and layout with everyday use cases to confirm the route.
Logo and typography
We design the main mark, variations and spacing rules, then set type pairs and guidance for headings and body.
Design system and assets
A flexible toolkit of colour, grids, imagery and layouts, plus first assets like social kits, stationery and decks.
Guidelines and templates
A practical brand guide and editable templates make rollout easy. Your team knows how to keep it consistent.
Rollout and launch
We help you launch across site, sales and social. After launch we refine based on feedback and results.
Brands we built, in their words.
Rated 5.0 across 220+ reviews. Three of the brands we have shaped, and what they had to say.
I'm really happy with the work Jack produced for my company, TAFL Research. He designed both the logo and the website, and we had plenty of meetings throughout that were covered in the cost. He also showed me how to update the site myself. Highly recommend, thank you Jack.
Jack delivered a bespoke logo and high quality imagery, lifting the whole brand presentation. I highly recommend Waywest Design for their creativity, expertise, responsiveness and professionalism. Thank you Jack for your outstanding support and dedication.
Jack and the team built my brand, logo and website from scratch, into an identity that is fully aligned with my business and how I want to be seen. The site is fun and energetic while still professional, which is key in my sector. I would thoroughly recommend Waywest Design.
Branding, minus the mystery.
Straight answers on strategy, voice, visual identity and keeping your brand consistent across every channel.
“I am delighted with the exceptional work Jack at Waywest Design provided in creating the perfect website for my business.”
Start your brand today.
Tell us what you need and we will reply the same working day with a fixed quote. You will speak directly with the people who would shape your brand.
- A reply the same working day
- A fixed quote you can plan around
- A Leeds team you can pick up the phone to
- Strategy, identity and rollout in one place
- Brand assets your team can actually use
- Five star rated by 220+ Leeds clients
Get your free quote
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