5.0 222 Google reviews

Logo design in Leeds that people remember.

Your logo is the first impression your business makes, so it has to be a good one. We design logos that capture what you are about and connect with the people you want to reach, whether you need a brand new mark or a fresh take on the one you have.

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Animated logo design work by Waywest Design in Leeds

Logos that work for start-ups.

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A few marks we are proud of.

A snapshot of logos we have designed for businesses across Yorkshire, the UK and beyond. Yours could be next.

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More than just a nice mark.

Every logo project leaves you with a proper kit, ready to use across web, print and social from the off.

A full logo suite

Primary, stacked and icon-only versions, so your mark works everywhere from a billboard to a favicon.

A brand toolkit

Colours, typography, spacing and usage guidance, written so your whole team stays consistent.

Every file you need

Editable vector masters plus PNG and JPG exports in colour and black and white, for screen and print.

Full ownership

On final payment the logo and brand assets are yours, with guidance on any fonts or licensing.

From first sketch to finished mark.

A friendly, collaborative process built around getting your logo right, not endless rounds for the sake of it.

Getting to know you

We get to know your business, your audience and the competition, then agree the brief together.

Concepts

We design two or three distinct routes, each with its own idea behind it, and talk them through with you.

Refine

We take your favourite and refine it over a couple of focused rounds until the mark feels right.

Handover

You get the full suite of files, a brand toolkit and guidance on using it everywhere.

Client photo alongside a five-star review of Waywest Design
★★★★★
“Waywest did our logo and website for Heeleys Batley, and we have received lots of great feedback from customers in and around the area.”
Isobel TownendHeeleys Batley · Trustpilot review
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Brands they are proud to show off.

5.0 222 Google reviews
“
★★★★★

Jack and the team built my brand, logo and website from scratch into an identity that is fully aligned with my business and how I want to be seen. Fun and energetic, but still professional, which matters in my line of work. I would thoroughly recommend Waywest.

Accountancy practiceBrand, logo & website
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“
★★★★★

My website, logo and social pages were all outdated and I needed to keep up with my product orders. The team responded quickly and took my brand to the next level. I am over the moon and will keep working with Waywest.

Ffion HallRetail & product
Read on Trustpilot
“
★★★★★

Jack created a brand and identity that feels completely true to us. The whole process was professional and genuinely enjoyable from start to finish, and the finished logo is exactly what we hoped for. We are so grateful.

Aurelee MarionCo-founder, Austen Socials
Read on Google

Logo and branding questions.

The things people ask us most about logos, files and getting started.

A getting-to-know-you session, a look at your competitors and audience, moodboards, two or three concept routes, refinement rounds and a full logo suite (primary, stacked and icon-only). You also get a brand toolkit with colours, typography and usage guidance, plus exports for web and print.
A focused logo refresh is usually two to three weeks. A full new identity with strategy, concepts and a brand toolkit is more like four to six weeks. Naming, animation, packaging or a full website rollout add a little more.
Editable vector masters (SVG, EPS, PDF) plus PNG and JPG exports in colour and black and white. Colour systems cover RGB for screen, CMYK for print and Pantone references where they matter, along with favicons and social avatars.
Yes. On final payment you have full ownership of the approved logo and brand assets. Any licensed fonts or stock stay subject to their own licences, and we will point you to the simplest route for your team.
A refresh keeps what people already recognise and tidies it up, handy for modernising without confusing customers. A rebrand rethinks positioning, name, voice and visuals, best when your market or offer has shifted. We will recommend the right path after a chat.
Usually two or three distinct concept routes, then two or three refinement rounds to land the final mark and system. We keep it collaborative and focused on getting it right, rather than endless iterations.
Yes. Simple motion idents, reveal stings and bumper animations are all on the table, perfect for reels and intros. Pair it with our social media video team for platform-ready edits.
Yes. We design responsive marks with primary, horizontal and icon variants, plus minimum size and breathing-room rules, You also get profile and cover templates for the main platforms and mobile favicons and app icons.
We can help with name ideas and an initial check for conflicts and domains. For legal sign-off and registration we work alongside your IP lawyer, and we can suggest and set up suitable domains through our domains and hosting service.
It scales with scope, how deep the early research goes, how many concept routes, the detail of the toolkit and any rollout items. We give you a fixed price after a short call, so you know the total before we start.

Let’s design something you are proud of.

Tell us about your business and what you need, and we will reply the same working day with straight answers and a fixed quote. You will work directly with the people designing it.

  • We reply the same working day
  • A fixed quote you can plan around
  • A full logo suite and brand toolkit
  • Full ownership of your finished mark

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