Bringing a London Law Firm’s Website into 2025
2025
Client
Athene Legal
The Challenge
Athene Legal, a costs lawyers firm in London, came to us with a website that no longer reflected their professionalism. Outdated design, large volumes of content, and years of SEO work created a tricky balance: updating the site while retaining what already worked.
The legal sector can feel a little uninspired visually, so another key challenge was injecting life and personality without losing the seriousness of their services.
The Solution
We tackled the project in three clear steps:
1. Preserved What Worked: We maintained existing URLs and brought over all key content, ensuring the site’s SEO performance remained intact. Beyond this, we improved the site’s structure and loading speed to make navigating it much easier for users.
2. Modernised the Look and Feel: Adding custom graphics, stock video, and subtle animations gave the website a more engaging presence without losing its professional tone. The homepage now features video headers, creating an immediate sense of polish and relevance, while each page benefits from clean layouts that make reading easier.
3. Made it Unique for the Industry: We introduced interactive elements and a user-friendly design that’s not typically seen in law firm websites. Hover animations, a curated font pack, and subtle splashes of colour added life to the site while staying in line with the brand’s identity.
The Results
The result is a clean, modern website that supports Athene Legal’s services while showcasing them in a professional yet approachable way. The site is faster, easier to use, and visually far more appealing than its predecessor.
Why This Matters
Law firm websites often lean towards static and uninspiring designs, but Athene Legal’s new website proves that professional doesn’t have to mean dull. By focusing on functionality and aesthetics, we’ve created a site that works hard behind the scenes while leaving a lasting impression on visitors.
