E-commerce Redesign: How We Modernised Janie Wilson’s Online Store
2024
Client
Janie Wilson
The Challenge
Janie Wilson’s previous website had become outdated, clunky, and inefficient for users and their internal team. One of the biggest concerns during the redesign was migrating thousands of products without disrupting their business. They also needed a more efficient backend system to reduce the heavy administrative workload of managing their e-commerce store.
The Solution
Waywest Design streamlined the Janie Wilson brand and redesigned their website to be faster, more user-friendly, and visually aligned with their products. We ensured a smooth product migration, easing common e-commerce concerns. Additionally, we implemented automation for orders, inventory updates, and customer communications, significantly reducing admin time and allowing the team to focus on business growth.
The Results
Since the redesign, Waywest Design has managed the Janie Wilson website, providing maintenance, updates, and product uploads, while writing monthly SEO-boosting blog posts. The improved user experience has increased sales, but the biggest impact has been reducing admin time through automation, allowing the Janie Wilson team to focus on product development and customer engagement. This project highlights our expertise in e-commerce redesign, product migration, and ongoing site management.
The Feedback
“Waywest Design took our website on from another company that had made a mess of the site meaning our website was down for weeks, this did not put them off, they got straight on it and got us up and running within a week or two. We are now very proud of our site it is so much more professional and user-friendly.”
Janie Wilson – Co-founder
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