At Waywest Design, we're passionate about helping our clients achieve their dreams and reach new heights in the digital world.
Bygone Classics, a family-owned business based in Yorkshire, approached us with a vision to share their love for classic cars and offer others the opportunity to experience the thrill of "old school motoring." In this case study, we'll delve into how Waywest Design transformed Bygone Classics' online presence, including website design, logo creation, photography, videography, Google Ads management, and social media consulting, resulting in an extraordinary journey to the top of Google search results and over 300 high-converting leads in under 6 months.
About The Project
Bygone Classics, driven by their passion for classic cars, wanted to expand their reach and offer their impressive collection of eleven iconic cars for hire. Their dream was to let others experience the joy of driving vintage automobiles through the picturesque Yorkshire Dales. Waywest Design’s mission was to craft an online presence that captured the essence of Bygone Classics and attracted classic car enthusiasts.
Waywest Design’s partnership with Bygone Classics brought their vision to life, transforming their passion into a thriving business. Through a combination of stunning website design, branding, captivating visuals, strategic marketing, and social media expertise, Bygone Classics not only reached the pinnacle of Google search but also welcomed over 300 customers and counting. This case study showcases our commitment to helping businesses grow online and celebrate their unique journeys. Join us on the road to success, just like Bygone Classics did.
Website Design: Our team meticulously designed and developed a captivating website that showcased the timeless beauty of Bygone Classics’ car collection and made it easy for visitors to explore and book their cars.
Logo Creation: We crafted a unique and evocative logo that represents the nostalgia and elegance of classic cars, instantly recognisable and memorable.
Photography and Videography: Our in-house videographer / Photographer captures the essence of each classic car, producing quality content for each car page and for their social media pages.
Animation: One of our guys created an awesome animated video (see below) for use on their website and social media accounts.
Google Ads Management: We optimised Bygone Classics’ Google Ads campaigns to ensure maximum visibility and targeted reach, driving qualified leads to their website.
Social Media Consulting: Our team provided valuable insights and strategies to enhance Bygone Classics’ social media presence, engage with their audience, and build a community of classic car enthusiasts.
The collaborative effort between Waywest Design and Bygone Classics delivered exceptional results:
Top Google Rankings: Bygone Classics climbed to the top of Google search results for relevant keywords, gaining prominent visibility among their target audience.
Over 300 Leads: Since going live, the website generated over 300 high-quality leads, a testament to the successful integration of our digital solutions.
60% Conversion Rate: Bygone Classics achieved an impressive 60% conversion rate, demonstrating the effectiveness of our website design and marketing efforts in turning visitors into customers.
Captivated Audience: Bygone Classics’ social media engagement soared as they connected with a community of classic car enthusiasts, further expanding their reach and influence.
"They've given us a website that's professional, informative, and nice to look at."
"I searched online for a new website designer after we were let down by our previous one. After speaking with many different companies, we decided to go with Waywest because we liked their attitude and enthusiasm for the project. We felt like they really listened and understood what we wanted and needed. They've given us a website that's professional, informative, and nice to look at."
Ilana Mann - Co-founder, Bygone Classics
Here's a list of questions and answers from the client about the project:
We are a classic car hire company based in Yorkshire. We give our customers to opportunity to drive a classic cars, this can be for a couple of hours to a whole weekend. Some customers hire for birthday/gift surprises or for events such as weddings, anniversaries, retirements as well as for film and TV.
We were let down by our previous web designer, which left us quite panicked as we still had nothing to show of our new business. I did a lot of research to find someone who would be available to build our website quickly and effectively whilst also maintaining good customer service. Our main points of what we wanted for our website was: Unique (within the industry), easy to navigate, easy to understand and great pictures.
Waywest has not only built our website but has also been incredibly helpful with SEO and advice on how we can manage our social media content. They were really enthusiastic about taking on this project and have definitely delivered a beautiful website!
I searched online for a new website designer after we were let down by our previous one. After speaking with many different companies, we decided to go with Waywest because we liked their attitude and enthusiasm for the project. We felt like they really listened and understood what we wanted and needed.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We first made contact via a phone call to go through what we wanted for our website. We were open and honest from the start – explaining what happened with our previous web designer – this didn’t phase Waywest and from there we scheduled a video call. After the video call, we were sent some documents to fill out so that Waywest could have in writing what we were wanting our website and logo to look like, what to include and what not to include – just so they could get an even better insight into what we wanted.
Once the documents were completed, we arranged another video call to go through in more detail and they started designing logos. They sent over different logos, we picked one and then focussed on getting that one right. Once that was completed they arranged a photographer to come over to take pictures of our cars and once we were pleased with them, we moved on to creating the website on WordPress.
Over the 4 months, we kept having meetings to discuss things, let them know if we needed things changing, updating, adding. They even taught us how we can update the website ourselves. We are now working on SEO and building our brand on social media, Waywest have helped to create templates for instagram and facebook.
Jack (Founding Director) was the only one we spoke with and worked with> He then got us in touch with a photographer as well.
We are now focussing on SEO and giving it at least 3 months until we review this. However, since launching at the end of Jan, we have has continuous enquiries about our cars which has lead to bookings in the future.
With the time difference between ourselves and the website designer, we had multiple video meetings where we went into detail about what was done, what was yet to be done and if there was anything outstanding that needed completing asap. Waywest were very patient with us, whilst we went back and forth changing or wanting to rearrange parts of the website. We had a launch date at the end of Jan and we were able to stick to this no problem.
They’ve given us a website that’s professional, informative, and nice to look at. It’s very different to others within the industry so this helps us stand out from the crowd. We really liked how enthusiastic they were about our own input and how we wanted things to look.
Click on an image to view the stats in full screen:
Bygone Classic's Car Collection
With stunning images taken by our photographer