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So, you’ve got an amazing product and you’re excited to share it with the world and start getting those all-important sales coming through. You’ve done some online research and you have realised that you probably want to go with either Shopify or WordPress / Woocommerce for your website so you can manage the admin side of the website yourself. But which do you choose? Shopify or WordPress? Is one better than the other?

In this blog, we break down the pros and cons of each; costing, usability and more, so you can decide which one is best suited for your business.

Shopify or WordPress1. Platform Overview

WooCommerce and Shopify are two of the most popular platforms for creating and managing online stores, each with its distinct features and advantages.

WooCommerce is an open-source plugin designed for WordPress, meaning it’s free to install and use but requires you to have a WordPress website. It offers flexibility and full control over your website, but you’re responsible for hosting, maintenance, security, and compliance.

Shopify is a hosted e-commerce platform that provides you with a comprehensive package to start, grow, and manage a business. You pay a monthly fee to use Shopify’s platform, which includes hosting, security, and maintenance. It’s known for its ease of use and quick setup.

2. Ease of Use

WooCommerce might require a steeper learning curve, especially for users not familiar with WordPress. Setting up a store involves more steps, such as hosting, installing WordPress, and then adding and configuring the WooCommerce plugin.

Shopify is designed to be user-friendly, even for beginners. It offers a streamlined process for setting up your online store without needing to worry about the technical aspects of web hosting and security.

Shopify or WordPress

3. Design

WooCommerce offers a broader range of themes due to its compatibility with the wider WordPress theme ecosystem, providing more flexibility and customization options, especially for those with some web development skills. It’s ideal for those who want deep customization and are willing to invest the time or resources into developing their store’s design.

Shopify, on the other hand, focuses on providing a streamlined, user-friendly experience with its themes. The platform offers a more curated selection of themes that are easy to set up and customize without needing to dive into code. Shopify themes are well-suited for business owners who prefer a simpler, more direct path to a polished, professional-looking store.

The choice between WooCommerce and Shopify ultimately depends on your specific needs, skills, and preferences in creating and managing your online store’s design.

Shopify or WordPress

4. Flexibility

WooCommerce offers extensive customisation options, as it’s open-source and has a large selection of plugins and themes. This allows for deep customisation of both the store’s appearance and functionality.

Shopify also offers customisation through its theme store and app market. While Shopify’s customisation capabilities are somewhat less extensive than WooCommerce’s, especially in terms of accessing the code, it still offers a wide range of options.

5. Costs

WooCommerce itself is free, but associated costs can include hosting, domain registration, security (like SSL certificates), and any premium themes or plugins you might need.

Shopify has a monthly fee, which varies depending on the plan you choose. This fee includes hosting, SSL certificate, and access to Shopify’s support team. Additional costs can include premium themes and apps.

6. Payment Processing

WooCommerce provides the flexibility to choose any payment processor you like (PayPal, Stripe, etc.), which might be beneficial depending on your region’s preferred payment methods. Transaction fees depend on the payment gateway.

Shopify offers its own payment solution, Shopify Payments, and also supports third-party payment gateways. Using Shopify Payments can save you on transaction fees, but using other payment gateways incurs additional fees.

7. Support

WooCommerce relies on community support, forums, and documentation. Direct support can come from your hosting provider or specific theme and plugin developers.

Shopify provides 24/7 support through chat, email, and phone, which can be a significant advantage for users who prefer direct assistance.


The choice between WooCommerce and Shopify depends on your specific needs, skills, and preferences. If you value flexibility, and control, and are comfortable with a bit of a learning curve, WooCommerce might be the right choice. If you prefer an all-in-one solution that’s easy to set up and use, with direct support available, Shopify could be better suited for you.

Are you looking to get your own online store? Get a quote here.