"We just had an amazing website built, what now?"
If you’ve just launched a new website, congrats. Most businesses stop there and then wonder why enquiries do not magically double. This is the practical monthly SEO routine that keeps your site healthy, helps you show up locally in Leeds, and turns clicks into leads. No weird promises, no mystery work, just the stuff that works when you do it consistently.
Want help doing this with a plan? Monthly SEO services or message us.
The honest answer
A new site is a brilliant start, but it’s still just the start. If nobody can find it, it won’t earn its keep. If people find it but do not contact you, you’ll get traffic but no results.
Monthly SEO is the habit of keeping your site in good shape, improving what matters, and making decisions using real data. It’s not wizardry. It’s consistent work in the right order.
The quick monthly checklist
If you only do one thing after reading this, do this checklist once a month. It stops silent problems, it keeps you moving, and it gives you a simple paper trail of what changed.
Copy and paste checklist
- Test your main enquiry route on mobile. Call button, contact form, booking link, quote flow.
- Check for broken pages. Fix 404s, broken links, missing images, layout bugs.
- Run one speed check. Pick one key page and track it month to month.
- Check Search Console. Drops, spikes, indexing issues, quick wins on queries.
- Keep your Google Business Profile active. Reply to reviews, add photos, add services, post an update.
- Improve one key page. Clear headline, better intro, proof, stronger call to action.
- Add or improve one piece of content. Case study, guide, FAQs, or a service page upgrade.
- Earn one or two sensible links. Partners, suppliers, local mentions, real directories.
- Fix the page that gets visits but no enquiries. Clear next step, fewer distractions.
- Write a short monthly summary. What you did, what changed, what’s next.
Useful reading: Google SEO starter guide, BrightLocal.
Keep the website healthy
Think of your website like a shop. If the front door sticks once a week, people will still try it for a while, then they stop. Websites break in boring ways. Forms stop sending. Buttons stop working on iPhone. A “small update” knocks tracking out.
- Mobile basics: layout, tap targets, click to call, forms, booking buttons.
- Speed basics: heavy images, messy scripts, slow hosting, bloated pages.
- Security basics: SSL, strong logins, backups, updates where relevant.
- Indexing basics: can Google access and understand the pages you care about?
Tools: PageSpeed Insights, GTmetrix, Screaming Frog.
Win locally in Leeds
For most SMEs, local visibility is the quickest route to real enquiries. People search “near me” constantly, and they often click map results before they click websites.
- Keep details consistent: name, address, phone, hours, website, everywhere.
- Keep it active: new photos, review replies, a post now and then.
- Match services to reality: correct categories and service list.
- Add proof: reviews, project photos, answers to common questions.
Track what matters
Tracking is not about dashboards. It’s about being able to answer two questions: what brings people in, and what turns them into enquiries?
- Search Console: what you show up for, what pages get seen, where clicks go.
- Analytics: what people do, what pages they enter on, where they leave.
- Leads: track form sends, phone clicks, bookings, quote requests.
UK privacy note: ICO cookies guidance.
Create useful content
Content is not “write blogs forever”. Content is anything that helps a real person make a decision. A strong service page is content. A case study is content. A short FAQ is content.
- Case studies: problem, approach, result, keep it human.
- Guides: answer the questions you get asked on calls.
- Service pages: one page, one job, one clear next step.
A simple monthly rhythm
One focused improvement each week beats a big messy “SEO day” once every six months.
- Week 1: health checks and quick fixes.
- Week 2: local visibility and one key page improvement.
- Week 3: one useful content piece or upgrade.
- Week 4: one or two real links and a short summary.
Want a free SEO check?
If you want a second pair of eyes, we’ll run a quick check and send back a short action list. You’ll get a clear “fix this first” plan based on what will actually help your site.
Prefer a quick message instead? Contact us here.
